Archive for the 'Scholar' Category

Weighty Matters in Ottawa

in Activism, Ontario, Scholar, food blog and niche blogs

Dr Yoni Freedhoff of Weighty MattersDr. Yoni Freedhoff is a 38-year-old married father of three that loves to read books, watch TV and BBQ meals at home.  Yoni is passionate about a lot of things in life, most notably martial arts, hiking and single malt scotch.  He also really enjoys being a medical doctor with a family practice in southwest Ottawa, and he’s addicted to blogging.

Dr. Freedhoff started blogging in December 2005 to give his patients more exposure to medical information about weight loss, proper dieting, and exercise training. Since that time, his web journal has matured into a fountain of first rate nutritional advocacy, and a powerful truth beacon; today Weighty Matters shines a bright light on the soft underbelly of Big Food.

Weighty Matters is an award winning health and science blog that currently ranks among the world’s top health blogs. The domain has been profiled in newspapers, and on television shows across the country, and Yoni Freedhoff even spoke to The House Standing Committee on Health in Parliament in December 2006.

Yoni jogs in the Try a Tri Challenge in OttawaYoni is a health nut that loves being outside and trekking in nature. He once hiked from Switzerland to Liechtenstein across the Alps without taking a single bus or car along the way.  So it should come as no surprise that he now has a triathlon named after him in Ottawa; the Dr. Freedhoff Try a Tri Challenge (100m swim - 11.4km cycle – 2km run) event is for anyone who wants to do a short triathlon, and is well suited for beginners and young participants.

Yoni is a trust agent debunking the food industry and his growing popularity is certainly well reflected in the views, comments, retweets and trackbacks that Weighty Matters accrues with every post.  His expert information is rare and precious, and he really is perhaps one of the most important bloggers of our time because his message is so unique.

Sweetners in Weighty MattersStated formally on the bottom of his sidebar, his blog’s mandate is ‘to provide readers with critical appraisals of nutrition and weight related claims, products and policies so as to allow readers to make more informed decisions in those areas.’

The good doctor uses his growing authority to highlight backward government policies that cater more to well funded food industry lobbyists than on budget health industry advocates. Yoni likes to tell the truth around nutrition and weight management and isn’t scared of torching the merchandisers, marketing executives and government ministers that mislead Canadians so they can sell more breakfast cereal, or put more artificial sweeteners in their  ‘health snacks’.

“It’s definitely reader-beware out there. Mom bloggers getting trips paid for by the products they promote, health bloggers with no actual background or training, illness bloggers who rely on their own personal experiences to extrapolate to the disease as a whole. It’s tough finding reputable sources.”

Weighty Matters reads like a gossip magazine of food industry cover-ups, lies and licentious behavior.  Every post is a potential scandal that should get somebody fired.  Right now March 2010 a number of recent posts prosecute the claims of Saralee, Frito Lay, and catch Del Monte hiding sugar behind the word fruit concentrate in so-called fruit snacks aimed at children that have more sugar than Twizzlers and worse still, have earned the Heart and Stroke Foundation’s seal of approval in the form of their Health Check.

CBC Kids morning sponsored by Kelloggs - screengrab image copied from weightymatters.ca

Yoni remarks on how Kelloggs appears a featured sponsor on the CBC Kid’s website and includes CBC staff official reaction to his blog post and their denials that ‘Eggo’ was introduced into a recent script as surreptitious product placement for Kelloggs sponsor.  Good catch - who else do we have in Canada that is watching this stuff, and keeping an eye on these guys?

While Yoni goes after a great many people and policies, the two that he has hit the hardest are likely the Heart and Stroke Foundation’s Health Check which he calls a “misinformation program”, and Canada’s Food Guide to Healthy Eating which he feels is better described as, “Canada’s Food Guide to Unhealthy Eating”.

10 potentially fatal, yet still approved by Health Canada “natural” weight loss products

Registered dietician on how Food Guide “servings” are stupid

Why Health Check’s serving sizes are inexcusable

Breaking News: Official Health Check endorsement of Pizza Hut

Overweight Canadian kids not eating enough according to Canada’s Food Guide

There is very little doubt that weight and diet related illness together are now the number one preventable cause of death in Canada.

Dr. Yoni Freedhoff is the founder of Ottawa’s Bariatric Medical Institute, which is a multi-disciplinary, ethical, evidence-based nutrition and weight management centre. He writes in his blog profile ‘Nowadays I’m more likely to stop drugs than start them, and love going to work in the morning.’ Yoni is referring to how as a medical doctor he once prescribed pills, but now seeks other more natural solutions.  I like how he combines the two ideas in his biography, taking drugs to go to work. That’s because such a large percentage of people do take drugs to go to work these days, and if you consider caffeine or nicotine to be drugs then the percentage is very high indeed.

“The studies on medical information and the web to date have been frightening with the vast majority of sites providing false and sometimes even harmful information.  It’s tough too when you see a patient who’s educated themselves from some of the more questionable sites (which in turn are often quite compellingly written) and they don’t want to hear your opinion.  Certainly it provides another degree of difficulty in effectively counselling patients.

Dr Yoni Freedhoff at home on the couch updating his blog March 10th 2010All in all I’m living a far more interesting, exciting and richer life than I had ever expected, and it’s not a stretch to say that much of that reward has come as a consequence of my tiny, little blog.”   Dr Yoni Freedhoff, March 5th 2010

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Elfshot Sticks and Stones in St Johns

in Newfoundland, Scholar and St Johns

Elfshot Sticks and Stones blog banner
Tim Rast of Elfshot: Sticks and StonesTim Rast is a thirty four year old archaeologist and ‘flintknapper’ from St Johns Newfoundland that blogs bits of his daily business into beautiful bundles of archeological ‘infotainment’. He details himself and his existence by relating anecdotes every Monday, Wednesday and Friday.  His canny observations and candor make his writing as fascinating as his scholarly career.

Elfshot: Sticks and Stones chronicles the existence of a 21st century flintknapper, a man who makes stone arrowheads for a living.  Many hundreds of years ago this skill was in high demand, and so too were the handcrafted points on the arrows made by the Maritime Archaic Indians, the Groswater and Dorset Palaeoeskimo and the Newfoundland Recent Indians.  But those days are long past, and now the market has dried up.  Only a very few exceptional humans eek out a living as flintknappers today.

Knapping (def.): Knapping is the shaping of flint, chert, obsidian or other stone through the process of lithic reduction to manufacture stone tools, strikers for flintlock firearms, or to produce flat-faced stones for building or facing walls, and flushwork decoration.

Is it a coincidence that Tim’s Elfshot Gallery enterprise uses the same font as Flintknappers.com? There is some connection here although Tim doesn’t maintain a profile on this infamous flintknappers site, he must count the domain as an influence on his own Elfshot gallery creation.

Tim Rast is a great writer that’s just masquerading as an archeology blogger.  His September 25th 2009 post, I grew Up in Vulcan was my first taste of his work. After the first two paragraphs I was hooked, and I spent the rest of that day reading his prose.  His writing reminds me of James Michener ( esp the novel Centennial)  and I personally love Tim’s easy going attitude; in another recent post he describes how his car was broken into, and his parking change stolen, but his CDs were still in the glove box. “I guess thieves don’t steal CDs anymore” In the same piece of writing he goes on to relate other details of his day, and the tragedy of his tarnished automobile is soon forgotten. The robbery was inconsequential as indeed it would be to someone with such passion for creating things.

You can tell by his diction and references that this blogger is well read, and has a good education.  More research reveals that Tim earned his Bachelor of Science in Archaeology at the University of Calgary in 1996, and followed that with a Masters Degree in Anthropology from Memorial University of Newfoundland in 1999. Currently he volunteers with the Craft Council of Newfoundland and Labrador and sits on the Board.  Despite all his schooling and exposure to blogs in academia, it was influences in this arts council that finally put him to blogging.

Eldshot: Sticks and Stones

“…at the time I was on the executive with the Craft Council of Newfoundland and Labrador and we had hired an Internet consultant to help us with the web presence of the Craft Council and its members. Blogging emerged from that process as a quick easy way to manage all of the various online content related to a craftsperson’s career. I went home after a particularly inspirational meeting with the consultant Wilma Hartmann and started a blog.”

Tim Rast has been actively blogging ever since, using the blogspot platform as a companion for his Elshot.com information and photo gallery. This is smart combination, and so is the author’s approach to the discipline; Tim is a jogger, and a blogger. He schedules running and blogging in equal portions in his weekly routine; one exercises his body and the other works muscles in his brain. Tim ran his 1st 10-mile road race this July, and he’ll be participating in the St John’s Run For the Cure on  Oct 4th. He’ll be blogging about it on the 5th.

Elfshot: Sticks and Stones helps Tim promote his work and create an online portfolio of past projects. He writes that, “A lot of what I do when I’m working on an artifact reproduction is trial and error, and so the blog is one way of keeping a record of what works and what doesn’t work.”. He confirms that “Blogging is a great way to generate fresh content and keep people informed on what’s going on with my business.”

“Sometimes I have difficulty explaining what I do, but blogging gives me an opportunity to show and tell people how I make a living.”

As an undergraduate at the University of Calgary, Tim had the opportunity to work in some of Canada’s most northern archeological sites, and he found the experience “life changing”. He writes, “The archaeology of the North is phenomenal. People have been doing so much more there than just surviving for thousands of years. The artistic details and skill that went into crafting everyday objects is awe-inspiring.”

When I asked him to select his favourite posts, he replied with five links; “I like this one about Dorset Palaeoeskimo knives as it’s a pretty good little snapshot of what the site is, and what Elfshot is all about. It brings archaeology, craft, and the Arctic all together, with a pinch of polar bears.”

Elfshot Sticks and Stones Tim Rast and Lori“The patinating copper post is one that I’m fond of and it gets a lot of traffic. Its a fun bit of household chemistry that’s useful to me for the sort of artifact reproduction work that I do and evidently other people are interested in how to turn copper green.”

“Lori’s posts are always popular. Here’s one from her birthday that describes Lori’s awesome powers over seals.”

“The first post about the Tuktut Nogait bow that I’m working on for Parks Canada (and myself) is a current favourite. It’s exactly the sort of work that I love doing, and at the same time I had family visiting and they were able to participate. It’s so hard to describe to my family what I do and on this particular day I think they really understood how I make a living.”

The Ioffe Site post is about an archaeology site that we found while I was working as a resource archaeologist for an Adventure Canada cruise last fall. I have such fond memories of that trip and this was a post that I put together for everyone I traveled with.”

“In June, I helped out with a short documentary on one of Newfoundland’s most amazing archaeological sites. It was a unique experience and it’s of interest here because I was contacted for the work by a film maker who knew I could talk about stone tools because he was following my blog.”

But blogging has gotten Tim into trouble too…

“In one instance, in the middle of an unrelated post, I spoke a little too openly about some of the details of our mortgage refinancing. My lawyer (who is also a friend who reads the blog) advised me to be cautious about that sort of thing. That’s the only time I edited a blog post for a reason other than spelling or grammar. Personally, I think its kind of cool that I had to remove something on advice from my lawyer - it makes me feel like Hunter Thompson, but Lori doesn’t like that I draw any attention to it at all.”

And, “then there was also the one where I talked about Lori’s dad taking a pressure washer to his truck engine. Lori didn’t like that it made her dad look like a goof and there were some awkward moments with her mom, because she wasn’t supposed to know that the reason the truck was in the garage for a week might have been her husband’s fault.

Tim Rast of Elfshot: Sticks and StonesThe Elfshot: Sticks and Stones author, Tim Rast  in his own words writes, “I’m especially interested in the people who lived in the Arctic before the Inuit arrived. The Inuit called them Tunit and archaeologists call them Palaeoeskimos.  The arctic environment acts as a natural freeze-dryer so we can find the most delicate organic artifacts perfectly preserved. In so many other parts of Canada, the only artifacts that survive are stone. But a stone knife or arrowhead is only one part of a bigger tool. There would have been wood and sinew and feather and pigments that have all vanished over time. In the Arctic, those materials are frequently preserved so you get to see complete objects from remote hunter-gatherers who lived a life that’s almost completely unimaginable to most of us today.”

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Phronk in London Ontario

in Ontario, Scholar, Web Designer and movie reviews

Phronk banner

Phronk is an innovator and has been since June 2000.  He’s friends with Dead Robot, Mod Superstar and Raymi the Minx; these four bloggers are the Southern Ontario social club. They link to each other in their blogrolls, and comment on each other’s posts, and share unflattering pictures of Stephen Harper…

But Phronk has the most colourful and compelling voice. His blog is surprisingly original, and very readable, and most of the art on display is his own. It’s true Raymi and Dead Robot sometimes borrow his artwork to spice up their posts.

Mike PhronkPhronk writes this about himself,  “I’m a guy who lives in London, Ontario, doing various things, such as going to school (I’m a graduate student in psychology), going to work (I teach people and do science) and many other things. I really enjoy doing activities that are fun and eating things that taste good. I have a wonderful family, friends, and a dog. Bees make me nervous. That’s all there is to me.”

Actually there’s a whole lot more to Phronk than that. A quick scan of his domain shows that he has boundless passion in multiple genres. For example,  last fall he detailed the London Zombie Walk and his comment box was full after profiling the most listened to albums of 2008,

Google superconductorPhronk.com is good for funny cat photos, and ‘ugly cakes’ especially ‘toilet cakes’ which are edible cakes shaped like toilets (with yellow jello and candy bars in the center). And let’s not forget about the vanilla chocolate cake that looks like overflowing cat litter boxes (my personal favourite).

Phronk documents lobster flavoured potato chips and good Google daily logos, exceptional movies that went straight to video, or straight to awesome as he puts it,  and look at this early masterpiece Halifax Holiday photo post. Here he writes, ‘I snap a random vacation picture, post it on my blog, and one of the people in the picture manages to find it. It’s made even more incredible by the fact that everyone involved is as anonymous as can be.’

You get the feeling he’s just goofing around, but writers know its a lot of hard work. Pretty much everyday this author explores something new. Most frequent topics include “life, music, movies, TV, psychology, philosophy, science, parapsychology, skepticism, technology, video games, horror, books, writing, news, stupid internet stuff, and whatever else comes into my head. It’s all pretty self-indulgent, really.” 

There’s a lot of Phronk to read - visitors should journey back to the year 2000 just to see how it all began. Phronk artAfter a post listing his favourite movies, and another promising to make his new blog the repository for all his best stories, readers are treated to a very unusual sasquatch thriller wherein the monster appears on the highway and rear ends the car Phronk is test driving with a car salesman…

Some final wisdom from Phronk:

Contemporaneously should not be a real word.

Only semi-retarded emo kids post their crappy art to their blogs. Do you like the art? Check out Phronk’s scrapbook, phronk.tumblr.com

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Ghost of a Flea in Toronto

in Ontario, Scholar and Toronto

Ghost of a Flea banner

Nicholas Packwood writes blog candy. His text is hard boiled sugar that’s packed with cool pictures and compelling captions; his blog posts are short and sweet and super readable.

Ghost of a Flea jumbleGhost of a Flea is politics and pop culture from Packwood’s perspective. He’s very opinionated, and one of the few anti-Obama bloggers left on the internet. Could his peculiar flavour be distilled from knowledge acquired by reading and writing and finally teaching anthropology and religious studies? Ghost of Flea aims to address contemporary themes inside a ‘ghostly’ anthropological context. First published in 2002, this blog has had some moments in the sun.

“From Canadian blogger Nicholas Packwood comes Ghost of a Flea, a blog with an eye on international opinion of the war” - USA Today

Nicholas Packwood considers himself to be more of a “thinker than a linker”, but because of time constraints he sometimes can only point readers in the direction of something he finds interesting. His passion is his remedy.

Ghost of a Flea cross statuePackwood writes, “Blogging allows me to express my opinions more constructively than by throwing things at the television. Occasionally, blogging also allows me to feel as though my opinion is being considered in the wider conversations of the day. [It] also reassures me every day that I am not alone in my questions and concerns; there is an enormous comfort and support knowing I am not the only person whose television has been saved by this new medium.”

Ghost of a Flea is an interesting blog by an interesting person. In addition to teaching anthropology and communications to undergraduates, Nicolas is undertaking a doctorate in social anthropology, and is also a student in a recording arts program office phone system someday hopes to work in audio mixing and production. You can catch Nicholas Packwood performing his own “dark ambient and industrial music in Toronto clubs, usually of the gothic variety”.

Ghost of a Flea at MyspaceDuring the US elections, Nicholas preserved his blog’s political theme, and smeared all of the candidates, but mostly Obama. A prime example is Please Connect The Dots. But he understands readers can only take so much rhetoric, so he seems to alter and adjust the percentage of political opinion… On October 30th (which is ALMOST Halloween) Nicholas used Ghost of a Flea to promote Devil’s Night at The Savage Garden, a quintessential Goth club in Toronto. His post Dark Times Demand Dark Music is primed with a photo of Lena Headey.

Ghost of a Flea is concocted to entertain readers, and Nicholas is satisfied with that easy market. He writes, In many ways this is more important to me than if I have managed to convince anybody of anything by the writing, let alone whether we find in time that we disagree about most things.

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Social Capital Value Add

in Ontario, Scholar, Toronto and Web Designer

Social Capital Value add Michael Cayley is a web entrepreneur that studies culture and communication and prognosticates on the future of social networks. Those of us who read the scraps of wisdom he leaves lying around in his posts hope to profit by actualizing his ideas.

Michael Cayley goes white water raftingMichael Cayley met Rob Campbell (that’s me) on Sept 4th 2008 at Timothys coffee shop in the Carrot Common on Danforth Avenue in Toronto. We spoke for two hours. After the meeting I walked away with a profound new understanding of social media, and a bold new vision of the charitable future of Canada Blog Friends.

Social Value Capital Add is one of the most prophetic and important blogs in Canada.  It contains a lot of graduate level ideas, and I find myself cross referencing terms and rereading phrases… Yes the material is rich like good chocolate cake.

Here’s the skinny: the world has changed since broadband has become more popular than dial up. All of mankind’s corporations have moved online, and all of us individuals too. The way we do business has changed and is still changing as findability becomes pivotal to success.  In short, the Internet business world has outgrown contemporary business valuation models. And I say this not from a venture capital ‘how much will I make from this deal?’ perspective, but also from a risk management ‘why are we not making our bottom line anymore?’ stand point. The enterprise 2.0 age needs better social value metrics; the role of the corporation could change dramatically as profits are spent developing positive social capital.

On October 24th 2007, Microsoft bought a 1.6% share of Facebook for $240 Million and that placed the valuation of Facebook at $15 Billion or thereabouts… and I say wow. But tell me how did they arrive at that number? The SCVA outlines the fundamental precept that ‘understanding how and why messages are transmitted electronically from one person to another is a source of power and value’.

Michael Cayley, a Principal at Context Creative, has just been published in the Change This manifesto along with other web gurus and visionaries Seth Godin and John Kotter - Leading Change, The Heart of Change. Andrew Abela, a PhD, consultant, and the New York Times best selling author Vince Poscente.

Michael Cayley bio picMichael announced the publication of his SCVA work in a quirky piece of writing entitled How did this dog get in the boardroom? which I interpret as a metaphor for how hard it is for corporations to pick the perfect logo, tagline, and image in the age of memetic brands. How do you make your message resonate in an online world filled with user submitted media? And of course the dog is barking for change.

The Social Value Capital Add has been proposed as a guide to new investors and corporate mangers alike. The theory is an extrapolation of traditional brand management that Michael hopes will bring talent and resources to the undervalued social components of online business.

Get Michael Cayley’s SCVA ebook http://socialcapitalvalueadd.com/share-the-scva-ebook/

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