Sass Zucket is a twenty three year old Asian girl from Hong Kong who grew up in Vancouver before coming east to go to school. She’s smart. The girl was enrolled in the University of Toronto at age 16 and graduated at 21 with a degree in human biology and genetics. So what’s she doing now? She’s a party girl, and a world famous blogger.
Zucket is a sneak peek inside Toronto’s hottest parties from a slightly jaded female perspective. The blog is fun to read like e-talk is fun to watch, but it’s meaner and grungier than anything on television, and kind of dirty. Each post images some form of consumption and chronicles rock stars, fashion models, booze, bands and bar fights.
Zucket is a great blog because of the author’s narrative insights into these candid photos. Her readers Laugh Out Loud in comments when she reminds them that a certain friend wore the same shirt two Saturdays in a row (with photo links to prove it) or who paid for who’s drinks all night. She has meaningful conversations with celebrities, and only very occasionally writes about shopping, clothes and cosmetics and Toronto party rentals no you’re more likely to find posts detailing the nutritional value of her favourite Chinese foods.
Sass fraternizes with professional photographers, including Kavin from Shark vs Bear, and Pete Nema, Dana Richardson, Raymi’s boyfriend Phil, and Carl W. Heindl of eroder.com . When these talented artists snap shots of Sass enjoying Toronto, she hunts them down and copies them from their Flickr pages, and Facebook galleries to repost on her own blog. That way her readers can enjoy seeing her mocking boys upstairs at the Drake Hotel, or rocking out on dance floor of the Wrong Bar, or even recovering in the sunlight of a Sunday at the Lakeview Lunch.
She’s part of a community. Momentary glimpses inside Toronto’s west end nightclubs is just one of the things that makes Zucket such a premier online attraction. LG Fashion Week Finale Party: Atop the Top of the Burroughes hooked this subscriber. That post is an exciting behind-the-scenes look at a fashion party meltdown. Zucket’s descriptions are brief and leave me hungry for more details, and her friends are beautiful and candid. Readers can’t find this stuff anywhere else, except perhaps on other blogs… like Raymi The Minx ?
Zucket spawned from Raymi; she’s a spin-off. When I asked Sass about the similarities she replied: Yes, I know Raymi, she is one of my closest friends. I started reading her blog and then figured out that she lived within a 2 block radius from me. Stalked her and the rest is history. Today the keyword Raymi the Minx is the fifth largest tag in Zucket’s sidebar; the first four being Alcohol, Party, Toronto, and Babes. It’s not hard to see why this blog is so popular.
Near the beginning of Sass Zucket’s weblog, I came across something very personal, a key to understanding the origins of her blog. And when I asked Sass why she started blogging she replied, …I started blogging because I hated my ex-boyfriend and his new girlfriend with a raging passion. I had so many mean, awful things to say about them that I also thought were really funny. My friends were tired of hearing me whine but I wasn’t tired of whining and needed a venue to vent. I’m also kind of a megalomaniac so I decided a blog was a good way to delude myself into a sense of celebrity. My attention seeking tendencies haven’t changed, so I’m still blogging. It has become such a large part of my lifestyle and routine, that I’d rather blog before bed than wash the make-up off of my face.
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Unless you’ve got kids, you may not understand the appeal of Parenting Blogs. It’s the premier shared experience for women, pregnant or otherwise. This genre has become increasingly popular as there are always plenty of readers, plenty of writers, and lots of good stories. Styled as a friendly conversation, Mom Blogs are usually short reviews or some relevant life observation followed by a long list of very opinionated comments.
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Bill embraces blogging because it gives him the ability to recount his stories. Though he humbly insists he’s not a good writer, his writing is fine, and 
Samantha is a 27 year old married mother-of-two that works in the construction industry. During the day she (sometimes) wears a hard hat, coveralls and steel toed boots on downtown Toronto construction sites. But at home, in the evenings, she gently constructs beautiful social nets – she blogs and builds pretty web buttons that bind together a potent roster of rookie moms.
Sam is ahead of the curve in social networking, and her techniques are worth studying - her Tempting Mama Twitter account now has 380 followers, due in part to the brilliant avatar. One thing I noticed right away is how her blog incorporates lots of popular social networking buttons. Her Stumble Page is focused on motherhood, but assembled from lots of diverse source material.
Okay now the real reason why I love Samantha – she puts it on the line. She is genuine and open and writes from the heart. I remember reading the post she wrote back in January under her blog’s Marriage tag where she opened up about her own marital problems. I marveled at the honesty and the bravery of her self documentation – she had the courage to step out from behind the façade and face reality in confessional writing that becomes the ultimate public self exploration. The next day she started dismantling the facade and her readership helped.
Micaela just entered teachers college at the University of Windsor.
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