
Like the sandwich that is its namesake, this is a quick, tasty and unpretentious blog. Its bulk – or the bread is in its commitment to quality content which chronicles local/world events and lifestyles in a down to earth tone. The protein - or peanut butter - is the hearty substance behind provocative articles like Three stories that prove racism is alive and well or A grave undertaking. Last but not least, the flair – that’s the jam – of this online gem is in its entertainment and product reviews, recommendations and musings on the good old days, like When Tim Hortons took only cash. Individually, the ingredients themselves are humble, but when they come together they create something that is nutritious, delicious and leaves you wanting more.
PB&J Mag is a lifestyle/ political/ social/ scientific/Canadiana blog that aims to “turn frowns upside down and get brains moving.” Founded by Anum Khan and James Rubec, both professional writers and marketers who have an aptitude for unique and buzz-worthy topics, PB&J is a general interest blog full of tips, recipes and useful information. The blog is uniquely Canadian: Anum, a coffee expert, lives in the heart of metropolitan Toronto, where she works as a social media marketer for Spark Internet Marketing Corporation in the biggest and busiest city in the country. James, a photographer, lives several hundred kilometres below the Arctic Circle in Yellowknife, NWT, where he works in advertising for Kellett Communications Inc.
Anum loves cupcakes and James is into quilting; their interests and skills, which are alike and disparate simultaneously, fuse together to form a blog that is in turns funny, relevant and thought-provoking.
PB&J offers its readers insight into the diversity of Canadian geography and culture. For example, Toronto, often referred to as the New York of Canada, is a far cry from Yellowknife, which, situated so far up North, enjoys summer days where the sun never sets. “This isn’t the Yukon, the story isn’t about the Klondike gold rush that brought fools to stampede to their deaths for hope of riches,” James writes of the Northwest Territories. “It is a story of a community building something from nothing; on and under the hardest land in the world that was and is surrounded by untamed wilderness with winters that are maddeningly long and cold. If the story of the Yukon is about personal exploration and the great gamble that is life, then Yellowknife’s is about balanced risk and teamwork.” James’ posts about life in the NWT, such as Yellowknife’s Beer Barge, contrast between Anum’s coverage of events in the big city such as restaurant openings and Fashion Week. Writes James, “Cities have larger parties, with better beer served in bigger bottles, but they’ll never have an ounce of the unity that has been built in Yellowknife with gold, stone and heart.”
In addition to recipes from James and product review from Anum, you can count on PB& J to express opinions on politics in posts like NHL lockout should be stopped by Harper (“Why should the government stand by while important money for municipalities, charities and low-income workers is left idly sitting in the arguments of rich whining babies?”), Bruce Mau Design insults all of North America (“Canada has so much to do with Seth Rogen as the United States does with Michael Phelps. You can’t pin a nation on an individual as emblematic, you can only pin the nation on the individual as a factoid.”) and Republicans, Liberals and One Good Book (“I’m jealous of the power that voters actually have in America. I hope Americans feel lucky to be able to vote for their district attorneys, sheriffs and senators. Canadians are lucky if they have a chance to vote for someone once a year.”)
PB&J Mag offers both masculine and feminine perspective, urban and boonies, world news and Canadian content. Since both writers have a background in marketing, these two bloggers are great role models for people just starting out. There aren’t any gimmicks on PB&J; it’s good content on white bread to satisfy the soul.

KD Faustino is a fashion blogger and ‘style diarist’ based in Calgary, Alberta, who describes herself as ’a 20-something fashion buyer and social media extraordinaire who left her sunny tropical islander life in the Philippines to live in freezing cold Canada.’ She has a lot of energy and is a prolific blogger; only four months after her arrival her blog was named one of the top fifteen Canadian fashion blogs of 2010*. Her effortless style and discerning eye for fashion, made her blog an instant hit.
Faustino is a social media professional, and works as Social Media Head for
“I think the best thing that ever happened to me due to blogging was being recognized for something that wasn’t meant to be recognized at all,” says KD. “When I started blogging I was just doing my own thing but then I started getting recognized and awarded [Top 15 Canadian Fashion Blogs*, Honorary Blogger of the Year in the 2011 Calgary Fashion Honorary Awards, Top 5 Best Overall Blog & Top 4 Best Personal Blog at the Canadian Blog Awards 2011, 1st Place Holts Muse by Holt Renfrew, MTV Blogger Looks we Love, etc.] by the industry and being on the same lists as the people I look up to, or just by random people in random places (which is more flattering, to say the least). What makes it special is the fact that I started this blog all by myself without the help of anyone–it is certainly my baby, something that I am proud of.” See two of KD’s personal favourite posts:
KD isn’t certain whether or not she’ll keep the blog going after her thirtieth birthday in two years. “The good thing about my blog is that I don’t feel pressured,” she says. “I am at this point in my blogging career where I feel like I’m not anxious to get anywhere. I can choose which events I want to go to or not, what brands I want to work with–I don’t need to be everywhere, unlike when I was starting. I must say, it’s a good place to be at. And who knows, maybe after 30 I’ll turn my blog around to a travel blog or something like that!”

“I started blogging because I was a fan of fashion blogs, and a dear friend and fashion blogger said ‘Why don’t you start your own blog’,” says Niki. But “…the idea of putting pictures of myself on the internet seemed like a horror movie waiting to be written, and was way more narcissism than I could be comfortable with. But I did it anyway!” And she doesn’t regret it. Niki’s blog is stronger because readers can see her wearing the duds and leading the charge. Her posts often acrue twenty or more comments and a great many from other bloggers. 



Mary Bratko eats, sleeps and blogs about weddings in southern Ontario. She shares her décor ideas, menu ideas, insights into popular traditions, decorating tricks and sweet thoughts about marital bliss to a growing following of daily readers. She’s an expert wedding planner with a seemingly endless flow of original ideas for making brides’ dreams come true. Funny thing is, she isn’t married.
Mary came to this blog calling from an unusual angle. Through-out school she studied sciences and if you’d asked anyone of her university classmates they would have guessed that Mary was bound for a career as a surgeon, or a cancer researcher, or something that required her to keep her head buried in scientific journals, medical charts and diagrams. But when she was at school, she was also a bride, and she spent hours, days weeks months planning a beautiful wedding on a seemingly endless budget.
With her own nuptials canceled, Mary hoped she could give away what she’d already bought to another bride, and dreamed up Wedding Girl after spotting a cry-for-help from a bride that had become pregnant during her engagement and was medically ill. The couples’ wedding budget was spent on keeping her and her unborn baby alive. She was desperate to have a wedding to one day show her baby that “Mommy and Daddy got married”. The ad was looking for anyone who could help her with décor, flowers, food, anything to create a wedding. At this moment Mary decided that no bride should ever have to beg for a wedding, or settle for second hand, or second best, and that every bride should be able to ask for, and get help.
Last year, Rick, Jay and Mary got together to create the Wedding Day Threesome contest. The inspiration behind the idea was to join forces and give one lucky bride and groom an amazing wedding package that included photography, cinema, and event design and planning. With some clever marketing, our creative talent, and lots of time, effort, 

Casie Diana Stewart is a restless 26 year old artist, poet and blogger. She documents urban charity events, shopping excursions, and fashion parties. She writes about herself mostly, and describes her adventures cycling in Toronto, surfing (online & on waves), her art and assorted photography projects, sewing & making clothes, funky local stores, and twitter. She’s a pretty girl with a good sense of humour, and a very popular blogspot.
It all started in June 2006. Casie needed something to do while her boss was away. “I posted a bunch of stuff one day, and the rest is history.” Her first posts were CGI cartoons she drew herself and short rants about her life and the things she was doing. “When I started blogging, I wanted to create a place where I could keep memories and record things as they happened. I’ve got so many thoughts and not the best memory. I created my blog in attempt to keep more memories. It’s worked really well. I often look back to remember what I did, wore, and said.”
Casie Stewart’s most popular post was born last October when she explained her famous Toronto Sun September, 2001 Sunshine Girl appearance, and that’s understandable, check out the picture. This splash occurred about four months after her second most celebrated post, Blackberry Message Pending Problem which brought mass Google search traffic as thousands of other Canadians struggled with the same issue. And please check out Steamrolled By Drunkards because its easy to see why’s she’s loved as she relates a great story about visiting an event at the Steam Whistle Brewery to meet people she knows on Twitter.







Lisa Charleyboy is a very talented twenty something First Nations girl of the Tsilhqot’in (Dene) Raven Clan. Born and raised in the mountain wilderness of Williams Lake British Columbia, Lisa now lives in Toronto Ontario where she’s working hard to complete her Bachelor of Honours Degree in Professional Writing at York University.
Now here’s where this Canada Blog Friends profile gets really interesting. I wrote to Lisa and asked her which of her posts that she thinks is her best. This was her reply,
Samantha is a 27 year old married mother-of-two that works in the construction industry. During the day she (sometimes) wears a hard hat, coveralls and steel toed boots on downtown Toronto construction sites. But at home, in the evenings, she gently constructs beautiful social nets – she blogs and builds pretty web buttons that bind together a potent roster of rookie moms.
Sam is ahead of the curve in social networking, and her techniques are worth studying – her Tempting Mama Twitter account now has 380 followers, due in part to the brilliant avatar. One thing I noticed right away is how her blog incorporates lots of popular social networking buttons. Her Stumble Page is focused on motherhood, but assembled from lots of diverse source material.
Okay now the real reason why I love Samantha – she puts it on the line. She is genuine and open and writes from the heart. I remember reading the post she wrote back in January under her blog’s Marriage tag where she opened up about her own marital problems. I marveled at the honesty and the bravery of her self documentation – she had the courage to step out from behind the façade and face reality in confessional writing that becomes the ultimate public self exploration. The next day she started dismantling the facade and her readership helped.


Micaela just entered teachers college at the University of Windsor.
While Terri Potratz is the founder and editor-in-chief of the site, her team of talents keeps it fresh. Carleen McLeod is the Beauty Editor, and she’s an experienced make-up artist that provides natural skin care and how to find and use organic cosmetics and uber healthy styling tips for the readers; Pariya Kaligi is a Contributing Writer with a day job as a public relations consultant; Kris Krug is a well known photographer. All together they’re the driving force behind this powerful West Coast fashion blog.
Terri’s clothing line, “larry.” uses all natural, local products for its scarves and shawls. Each item is hand-knit by Terri herself, using alpaca and sheep’s wool. And while she will mention “larry.” in her blog from time to time, she likes to keep them as separate entities. The Conveyor Belt is not a promotional blog for her entrepreneurial endeavors.







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