Monthly Archive for December, 2011

Deb Lewis Blogs About Events in Toronto

in Blogging, Culture Blogger, Ontario, Toronto and event blogger

Deb Lewis of Toronto City Events, blog bannerDeb Lewis Toronto City Events blog sponsor charityDeborah Lewis runs an upscale event planning business in downtown Toronto. On average she designs, promotes and executes between thirty five and fifty of the city’s biggest and most memorable occasions each year, and she blogs about it and posts pictures on Twitter, Flickr and Facebook. Her blog gives readers the pertinent details and more – it shares a precious inside look at the makings of each happenstance.

DebLewis.ca is the home of an expert party planner and web savvy event promoter. This thirty something woman writes about parties, past present and future. The blog is rich with event summaries wherein she wraps up the best stories with photos and anecdotal accounts of the food and music, and any outstanding memories. She writes about celebrity chefs and musicians, politicians, charities and of course the charismatic people that attend these events. She tweets her blog posts, and has an engaged Facebook following. Deb’s digital presence adds a lot of value to her events; the sponsors benefit from blog links, Facebook likes and social media ‘klout’.

Toronto City Events Logo As the founder and owner of Toronto City Events, Lewis shares her insights and her discoveries and successes using the web to promote events. When she speaks at gatherings, she can fill a room with people eager to hear her secrets.

Deborah started blogging four years ago because she was curious about this new trend and wanted a more candid less business vehicle to connect with people. She was enjoying reading other local blogs and felt it would be an interesting movement to experience writing her own. And of course she identified blogging as a key tool to complement her business communications.

Deb Lewis of Toronto City Events at Lenzr partyWhat are the results? Deb relates that immediately after starting her blog she found she was hearing more feedback from participants about the events. People were leaving comments and coming to Facebook to tag themselves in pictures. She also heard more stories and more opinions about hers and other people’s events which helped her develop better programming, but also helped increase her web and online marketing skills as she learned to respond to these queries and quips and compliments.

Deb’s most read posts are the ones that are most informative. She wrote a piece about the bars that stay open till 4am during the Toronto Film Festival that was retweeted constantly in September by the Toronto Twitterati and became a big hit with thousands of readers during TIFF and after.

Another popular post is The Beer Boutique in Liberty Village and that’s partly because the headline is phrased to resemble the search term that everyone types into Google when seeking this elusive location . It was also well shared on Facebook and Twitter around that locality. Some posts in Deb’s blog are made of what she calls ‘cultivated content’ and by that she means that her interns write the pieces from scripts that she finds or creates. Deb writes ‘…some stories I write 100%, where others I provide the framework and have the final edits and touches.’ Managing creative interns is difficult and this sentence hints at her process.

Deb Lewis with Camera at EventWhat’s in the future? More blog content and the domain will be expanding to include more rich media, more videos and podcasts. And the blog will be getting a face lift in 2012. But more substantially Deb wants to streamline the style of the posts to include more event tips and resources for people who are attending, and more content will be made available for folks who are “…interested in my area of expertise, and ideas for planning and promoting events. We’ve become a resource for what events are happening in Toronto and provide people with insights into how these events are created.”


Annie and the G Man - Country Living in a Cariboo Valley

in Uncategorized

Country Living in a Cariboo ValleyGraham Coombe at home in the valleyIt wasn’t long ago that Annie and Graham Coombe were city kids on the west coast of British Columbia. But they got sick of the noise, pollution and traffic, and so the couple decided to do what most city folks only dream of doing: they moved out to the bush to live a healthy new self-sufficient lifestyle. They are now situated in B.C.’s beautiful Cariboo Valley, a 40 minute drive from the grocery store, and 20 minutes from their mailbox, and the most basic necessities. While the Coombes have traded many modern conveniences to live a life off the grid, and on-the-land, thankfully they didn’t do away with the internet. Annie writes about their DIY experiments on their blog, which is nominated in this year’s Canadian Blog Awards in the Personal Blog category.

Country Living in a Cariboo Valley

Country Living in a Cariboo Valley is a blog that peeks into the lives of Graham and Annie Coombe, Da Wolf, (and their half-Malamute, half- wolf dog, Ginger, the barn cat, and 17 laying hens as well as meat birds and pigs), and becomes a platform for sharing the rare knowledge that the Coombes are learning every day “Since we were city kids, we did not know very much when it came to living way out in the country,” says Annie. “Probably the biggest lesson we quickly learned was to keep a list of needed items and only take that list to town once a week. Did something get missed? Too bad, it will have to wait till next week. Once we moved out to the bush I started thinking about everything I needed to learn. That led to my looking around on the internet for other people who ran homesteads or farms, so that I could learn from them. I didn’t find a lot of resources on the internet, and so started our own blog. I thought that we just could not be the only people who moved from the City to the Country who didn’t know what the heck they were doing.”

Annie at home

Graham is a millwright and a welder and is quite knowledgeable about machinery and logging, which, as Annie says, “mean[s] he is very handy to have around. We’re fortunate in that he only needs to work part-time, mostly because of the lifestyle we have.” Annie is a gardener, animal farmer, stock trader and writer for various websites such as moredollarsathome.com. They are “just over 50 and just under 50,” says Annie. “[It] should be noted that those are physical ages; in our minds we’re still teenagers.”

Annie started blogging in 2008 and her informative posts have attracted an interested audience spanning from Australia to Asia to Europe, then back to the U.S. and Canada, where most of her readers are located. Many readers have started their own mini-homesteads (some even in the city), beginning their journey of providing for their families by the same means that Graham and Annie use. “I write about things that city people would never need to know, such as the importance of having enough wood cut and stacked in the wood room (and how to build the wood room). Going to spend the winter in the country wilds of Canada? You better learn how much dry firewood you will need!” Annie quips.

Annie is inpsired by the following Alton Brown quotation, and encourages anyone who identifies with it to check out her blog: “We are fat and sick and dying because we have handed over a basic, fundamental and intimate function of life over to corporations. We choose to value our nourishment so little that we entrust it to strangers. This is insanity. Feed yourselves. Feed your loved ones. And for God’s sake feed your children.”

Choppy drinking from the hoseSince Graham and Annie grow/raise roughly 85 per cent of the food they eat, Annie writes a lot about gardening and raising animals in posts like this one entitled How to get started on the path to providing for your family.

“Over the years we have become advocates about growing your own food and the health benefits of doing so,” says Annie. “We call our food Naturally Grown and use zero chemicals in our gardens. I also write about freezing, canning and dehydrating the food that we grow. A lot of people today don’t know how to can foods or may be afraid to try. It’s not hard and as long as you follow the rules, it is completely safe and stays good literally for years.” Graham and Annie’s passion for natural growing, eating and living is evidenced further in posts like How I shop for groceries (hint: she doesn’t go to town) and How to make rhubarb wine just one of the many wine how-tos (Parsley, Saskatoon/Raspberry and dandelion wines, among others, are featured on the site.)

The garden in JuneThe Coombes believe there is nothing more forward thinking than becoming self-sufficient, particularly in this economic climate.

“Growing some of your own fruit, vegetables, herbs, etc. can go a long way to decreasing the food bill at the local grocery store,” says Annie. “That is a great incentive for any family! Many cities and towns are now allowing their citizens to have chickens in their backyard. This movement is one we wholly support. The advantage [is that] raising children with this kind of knowledge is very good for them.”

The natural beauty of the Cariboo valley is one of the main attractions for the blog’s readers, many of whom are, ironically, city dwellers. But Annie encourages everyone to garden in her instructional posts. “You don’t have to live in the country,” she emphasizes. “Many of the items covered on our website can be done in any suburban backyard.”


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